Transforming lands, names, and lives

Since its legendary development of a vast tract of swamp land that is now the bustling city of Makati, the name Ayala had become indelibly etched in the minds of people as a visionary developer of land, pioneering the future to improve the quality of life.

Yet it was only in 1988 when Ayala Corporation spun off its real estate division into a separate company, giving birth to Ayala Land, Inc.

Ayala Land, Inc. was primarily associated with very high-end projects, whether central business districts, commercial centers or exclusive family residences. Makati was such a development, as was Alabang.

Since then, however, both the parent company, now simply known as Ayala, and
Ayala Land, Inc. have expanded the reach of their businesses to serve a much broader segment of the population: From the very rich, to the young and fast rising achievers, to the hardworking middle class who form the backbone of the nation. One such subsidiary was Laguna Properties Holdings Inc. (LPHI).

LPHI was originally established in 1991 to provide for the housing needs of employees and junior executives in the Ayala Land-developed industrial estate, The Laguna Technopark. But the former LPHI had outgrown its original name. Today, it already has 27 projects in 13 locations.

In 2006, the name Laguna Properties Holdings, Inc. was changed to Avida Land Corp. Shorts for "Ave" or "celebrate" and "vida" which means "life", this new name is more in tune with Ayala Land's commitment to transform the lives of the hardworking middle class.

By offering thoughtfully planned, secure, and easily accessible communities at affordable prices, Avida indeed provides homeowners occasions to celebrate life.

When Laguna Properties Holdings, Inc. was established in 1991, its logo mark, which was made up of the letters L and H, wittingly formed the letter A - a strong association to the parent company, Ayala Land.

Backed by the strength of Ayala Land, LPHI developed one community after another in Laguna. On its seventh year, the company expanded to other locations in Batangas, Quezon and Bicol.

In 1998, LPHI expanded beyond Philippines shores and opened a satellite office in Dubai to service overseas-based Filipinos better.

In 2006, after undergoing a thorough brand study and market research, LPHI changed its name to Avida Land Corp. The new brand name and logo reflect the position of the company - as a leading provider of affordable homes to Filipino families in ideal communities that secure their future.

Being a company that offers thoughtfully planned, secure and affordable homes, the visual identity of Avida also combines beauty, stability and practicality. The font ZapfHumanist 601 Bold was chosen for the word mark.

Instead of a mere hint of a letter "A", the Avida logo mark carries the identifying phrase "an AyalaLand company", to acknowledge and mirror the parent company's image as a pioneer and visionary in land development.

The brand promise of Avida stems from the brand promise of the
parent company, Ayala Land, which is
"Enhancing Land, Enriching Lives."

Avida focuses on enriching the lives of the hardworking
middle class by offering their families a home to be proud of
one that is nestled in a peaceful and safe community,
accessible to public transportation, beautifully and practically
designed, and one that will prove reliable performance over time.

Thus,
Affordable living at its best.

There are three values that lie in the heart of Avida.

Affordability.
Owning an Ayala property was once merely a dream for most Filipino families. With Avida, under the parent company Ayala Land, average-cost yet well-designed homes are now well within the market's reach.

Value.
Avida develops and maintains residential communities that set the standard in the industry. The company is committed to provide the highest value for investment by delivering quality and innovative homes that last for a long time.

Security.
Avida understands how important it is for a homeowner to feel secure - both physically and psychologically. Physically, the property is protected by a perimeter fence and guards that patrol the area round the clock. Avida also conducts annual security education seminars for all homeowners. Emotionally, residents have peace of mind because they have valid land titles, and the quality homes that they own can last generations to come.